“You are not alone. You are seen. I am with you. You are not alone.” -Shonda Rhimes

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The Brand

Bel Amour represents love, light and healing. The designs are in support of mental illness, domestic violence survivors and other life endeavors. Our apparel encourages Bel Amour “Beautiful Love”. Changing the narrative on how we see ourselves, the world and each other. 

  • Men need healing too.

    Awareness is the first step in Healing!

  • Happiness is a state of mind. It’s just according to the way you look at things.

  • It’s not WHAT we have in our life but WHO we have in our life!

  • “How you love yourself is how you teach others to love you.” —Rupi Kaur